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10. Send a
postcard calendar with your contact information and your tagline
describing your services. |
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9.
Simple reminder. Includes your contact information and
what you offer. |
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8. Request
testimonials. Let your postcard reminder do
"double"
duty and help build
other marketing collateral for the future.
Be sure to protect the identity of the testimonial source,
especially if posting to your web site. |
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7. Customer
Service. Offer to review their mortgage terms versus the
current market or some other service oriented offer. |
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6. Mail a
request for referrals and introductions. Happy clients are
usually more than willing to give referrals. |
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5. Deadline
reminders for voting or setting the clock forward or back.
These things will often go on the refrigerator like a post note.
Be sure to send them at least 12 - 15 days ahead to allow for
delivery in advance of the event. |
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4. Community
event promotions, especially the ones you or your company are
taking part in. |
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3. Polls and
surveys by checking a box on the postcard and mailing it back OR
drive them to your
website. Publish the results on a future mailing.
Keep building repore with your clients and community. |
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2. Free
offers. Everyone loves something free. It can be
anything.
Calculators, discount coupons to referral venders. We
once developed a webpage which could be printed out to scrap
book team pictures and signatures for little league baseball and
other sports. Use your website and use your imagination.
They are the most inexpensive marketing tools you have! |
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1.
Introductions to other professionals who are strong referral
sources for you. Split the cost and mail a cross
introduction piece to each of your mailing lists. WOW! |