Mortgage Marketing and Origination

Mortgage Broker Tools, Origination, Education and Software

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Advertising & Marketing Successful advertising starts with a plan. A successful marketing plan does not have to be elaborate to help you focus your resources. A simple strategy will help prevent wasteful spending. Magazine Advertising \| Search Engines \| Keywords Newspaper & Magazine Ad Market	Advertise
Branding Brand power is creation of value going beyond traditional measures such as loans closed and revenue. While often associated with products, branding brings extraordinary value to mortgage companies wanting to dominate local markets . . . Successful branding is achieved through consistency. . . More . . .
Bulk Internet Traffic Less than 3/4 cent per visitor! Bulk traffic is inexpensive, true, but you must be aware it also has very low conversion rate. Then why use it? Bulk traffic can be effective as part of an overall marketing strategy for mortgage professionals in boosting your site listings with search engines which measure total site traffic as part of their "ratings" for listings. Find Out More . . .
Copy Writing Great copy writing makes the difference in effective marketing or just spending money. Words propel emotions and influence most of our decisions. The right words triggers action, the wrong one do not. Copy writing is choosing the right words to stimulate customer’s buying behavior. These copy writing tools will help you express your offer in ways which will trigger response. Copywriting Course \| Keyword Copywriting \|
Lead Generating Web Sites \| 90%-Close Nationwide Mortgage Leads \| Direct Mail Manager \| Web Visitors-½¢ Automated Telemarketing \| Generate Leads with Automated Direct Mail LO's How To: Increase Response Rate to Marketing

Mortgage Education Made Simple™ Catalog

Loan Officer Success Made Simple™
►Step by step "how to" for beginning and intermediate loan originators. Used by Managers nationwide for training quality loan originators on all aspects of loan origination and compliance.

►Managing a Mortgage Office Made Simple™ Step by step "how to" manual & templates for running a mortgage branch or office. For intermediate & experienced LO's, Branch Managers or anyone opening or relocating a mortgage office.

Mortgage Broker Compliance & QC Made Simple™
►Understand and Create a Compliance & QC Policy Manual in about 2 hours !

Mortgage Training Manual & Templates

Commercial Loans Made Simple™
►Commercial Mortgage "how to" manual, Fee Agreement and Application Form. Learn how to prepare and process commercial mortgage loans in 2 hours. Build your confidence and earn huge fees!

HOEPA Section 32 Made Simple™
►Includes Automated HOEPA Worksheet plus HOEPA and State High Cost Loan Exemption Calculators.

Loan Leads Mortgage loan leads can be a good move to fill temporary lulls or to boost overall production. Leads can be purchased or generated. The most important thing to know about mortgage loan leads is . . .

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